SEO Byte

What is Search Engine Optimization?

Posted in On Page Optimization by Arun Gangwar on October 6, 2008

This is my first blog. I was thinking from the last half an year to have my own SEO blog But it’s today only i am entering into the blogging that is related to my profession. My long awaited desire coming to realise with in few minutes. So Now come to the Point.

SEO is an acronym for “Search Engine Optimization” or “Search Engine Optimizer.” Search Engine Optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks,” the more searchers will visit that site. Now think from the end user point of view, he wants his search journey for a particular term to be completed as soon as possible. This is where the SEO techniques could be of use, in meeting the end user requirement. But at this point, it will worth mentioning about Black Hat SEO. I will discuss in detail later. Some guys are using it to get unfair advantage but I want my reader to avoid it and give something useful to the searcher.  SEO can also target different kinds of search, including image search, local search, and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site’s structure (the relationships between its content) must be altered too. Because of this it is, from a client’s perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

The acronym “SEO” can also refer to “Search Engine Optimizers,” a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in-house. Search engine optimizers may offer SEO as a stand-alone service or as a part of a broader marketing campaign. Because effective SEO may require changes to the HTML source code of a site, SEO tactics may be incorporated into web site development and design. The term “search engine friendly” may be used to describe web site designs, menus and content management systems that are easy to optimize.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices. Once out your whole effort and money will be lost. SO think twice before doing.


2 Responses

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  1. […] optimization, On Page Optimization by arnie00717 on October 24th, 2008 Last time I Wrote about What is SEO?. Today we will discuss on-page optimization vs off-page […]

  2. Frey said, on September 21, 2010 at 11:22 am

    thanks, good article

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