On-page optimization Vs Off-Page optimization

Last time I Wrote about What is SEO?. Today we will discuss on-page optimization vs off-page optimization.

On-Page Optimization

Defined: On-page optimization (on-page SEO) is what can be done on the pages of a website to maximize its performance in the search engines for targeted keywords placed in the content of the page.

Off-Page Optimization

Defined: Off-page optimization (off-page SEO) is what can be done off the pages of a website to maximize its performance in the search engines for targeted keywords placed in the content of the page and keywords in off-page direct-links.

Always Start with Keyword Selection, research and do testing thereafter. It’s mandatory for both.

On-page SEO Tricks	Off-page SEO Tricks
Title Tag – Very Imp	Keywords in links
Meta Tags – Use it but not so imp.	Links from high ranking publisher sites
Alt Tags	One way inbound links
H1 to H6 Tags	Different keywords in your link-ads from the same site
<b><strong><i><em>- use where ever is required	Natural link building technology( no growth spikes)
Internal Linking	Deep Linking
URL Structure	Relevant keyword near your inbound link
Content – is king	Target a large list of Keywords
Keyword Density- don’t overdo	Link from sites in your domain(relevancy) no matter what ever be the PR
Site map	Track active links
Bread crumb- for good navigation	Press Release
Use rel=nofollow	Bookmarking, Forum Posting
*Expect Result in 12 Months	*Expect Result in 3 to 4 months

*Timings could differ.

Common On-page SEO Mistakes	Common Off-page SEO Mistakes
Duplicate content	Duplicate Keyword in link-ads
Canonicalization or URL variants of the same page	Site-wide links causing shrinkage in link growth
Off-site content and images	Buying Links from Link farms
Duplicate title tags	Irrelevant keywords in links

If you don’t understand any thing feel free to ask me. I will cover everything in my coming posts. So bookmark it and do return back.

Author:

Arun Gangwar

Working with Caper Travel Company Pvt Ltd

Email at:arnie_aug15@yahoo[.]co[.]in